Ensure your business is a step ahead of the crowd with solid content delivery, management and monetisation strategies as the TV gets connected

With every major technology player investing heavily in smart TV products the industry is on the cusp of a major boom.

However, the business models, strategies and even culture of content providers and technology players are still worlds apart. It is vital for these senior-executives to come together to make the most of the huge connected TV opportunity

The major content and technology players come to the table as industries collide

Smart TV Europe is the product of months of research and our razor sharp agenda covers the big issues, right now:

• Content: Set your Connected TV product up for success by securing the content viewers demand, and increase revenue by pushing consumers to discover new programmes and features
• Industry Collision: Find out how content owners, broadcasters and technology companies will work together to find mutually beneficial business models to cash in on the huge Smart TV opportunity
• TV Applications: Exploit the unique context of the television to create innovative TV apps and ensure the application ecosystem follows the huge success of the smartphone
• Consumption Patterns: Get to grips with the changing consumption habits of viewers and line-up your Connected TV product to service the new needs of your customer

• Social TV: Harness the social power of television to engage viewers through check-ins, chatter and recommendations to turn your Smart TV product into your customers’ social hub

• Monetisation: Re-engineer your strategies, understand viewer consumption and create innovative business models

• Deliver: Exploit the connected platform to deliver interactive experiences, creative content, multiplatform entertainment and social experiences to create the superior product

• Future of TV Advertising: Find out how interactivity, targeting, analytics and connectivity will completely reinvent TV advertising as we know it

Click here now to find out what the hottest topics are in Connected TV

It's the biggest shift in television's history: Be at the heart of this once-in-a-generation opportunity to completely reinvent the TV

Forecasts of 350 million Connected TVs set to sell by 2015 and TV applications predicted to generate a remarkable €1.3 Billion in annual revenue by 2013, are underlined by serious spending, big product launches and strategy overhauls from major players. However, issues still need to be resolved:

• What mutually beneficial business models can content providers and technology players agree on?
• How can the Smart TV follow the smartphone’s example to create a multi-billion euro application economy?
• How will interactive TV and advertising accelerate in 2011?
• How can players exploit the connected platform to create engaging experiences to lure viewers away from passive consumption?

Click here to download the e-brochure and view all the topics

Expectations are sky high, and why not? Connected TV is the biggest revolution in the history of the industry; power is now shifting from traditional broadcasters to the Consumer Electronics industry.

No longer will a Consumer Electronics device simply be a medium to display content, it will now own content.

Add in forecasts that smartphone app store revenues will reach €1.3 Billion in 2013 and Cisco announcing that there will be 12 billion net connected devices by 2014 and suddenly CE players can see a jaw dropping new revenue stream is within reach.

Take a look at the major content providers speaking at this event

However, despite the exciting advancements with app stores and interactivity, the old adage still rings true: ‘content is king’. Consumers want to watch their favorite shows and without the right content available the connected TV revolution will simply not succeed.

And it’s not plain sailing… the business models of content providers and broadcasters are miles away from those of the Consumer Electronics industry.

There is a serious collision of ideas, product strategies and business models meaning that the different players need to come together to ensure that all can profit from this huge market opportunity.

Old profit strategies need to be reengineered and, more importantly, new business models need to be established.

Premium applications, multiplatform delivery, interactive advertising, branded entertainment, unbundled products and recommendation services are all lucrative opportunities. However, getting fundamentally different industries to agree on strategy is not straight forward.

Take a look at the the new business models on the agenda

The drivers are present, and the statistics are incredible, but the industry is crying out for lucrative strategies to make serious profits from connected TV. Sustainable business models are critical for the success of all segments of the connected TV ecosystem and vital questions still remain:

Smart TV Europe is designed to find solutions to these problems and offer a forum for innovation and collaboration in 2011 and beyond.

With the industry demanding to hear from content providers and CE Players Smart TV Europe has brought together the executives that connected TV players need to do business with: ITV, MTV, Red Bull, LG, Samsung, Philips, Sony, HbbTV, and many more will tackle the burning questions.

Click here for the full list of speakers

Make sure your company is represented for these 2 packed days of intensive learning and networking. Join 200+ senior executives on November 1st and 2nd in London. and develop the profit strategies your business needs to succeed.

Simply put, the connected TV opportunity is here now; it’s up to the content and technology world to come together to take hold of this market and create the winning profit strategies.

Register now and join the elite of the Smart TV industry in London this November